No matter how innovative, sought after or profitable your small business may be, without cash in the bank, you’re going to face some serious struggles.
Typically defined as: ‘the accomplishment of an aim or purpose.’ (1)
Success means a lot of different things to different people. Success may mean wealth, or it may mean happiness. It may mean fame, and for others it may mean power. But can revenue be a true predictor of success?
What is it that makes us truly successful? Renowned psychologist, best-selling author and happiness guru Dr. Robert Holden believes our definition of success has changed over time.
While many of us were brought up to believe that success will make us happy, Robert says we’re now looking at success differently. “In fact, I think many of us today believe happiness actually increases our chances of success,” he says.
Running an agency is hard.
It’s the ultimate service-based business where time quite literally equals money. Waste a single second, and you're eating into your margins.
Or even worse, a project that you thought would take 4 weeks takes you 6 weeks. The delay in your deliverable means a delay in a paycheck from your client, and you risk becoming a cashflow negative business.
“We have this big myth in the technology industry that we like to impose on everybody — disruption is going to happen and it’s going to destroy you. But this pattern of change actually takes time.”
Getting your inventory management strategies working in harmony can be a daunting – but far from impossible – task. The key is recognizing what strategies best suit your business needs and having the tools to implement them effectively and efficiently. If you’re a small business looking to take the leap, or a start-up wanting to get the basics right, there are some critical strategies to consider.
Thinking like a freak means looking at common, everyday problems through an out-of-the-box lens. This process lets you question every step involved in your current systems and processes. It also means re-examining whatever conclusions you arrive at. How can you be sure you’re actually performing at the highest level if you’re not willing to deconstruct the way you’re currently working?
As a founding member of the Fast Company magazine team, Polly LaBarre has seen her share of successes—and failures—in the business world. Now the cofounder and director of Management Lab, she helps businesses and entrepreneurs succeed. She starts by asking them a single question: Are you capable of changing as fast as the world is changing?
Secretly, my ultimate goal is an empty inbox. I create folders and subfolders and diligently file emails away as soon as possible, or delete anything I no longer need. The thought of my inbox growing massive in number kind of scares me - an irrational fear that if it grows beyond a certain amount, it’s too late to be saved, and I’d just have to give up and let it run wild. Some might call it OCD, I just like to call it ‘organised’.
If you’d asked anyone 10 years ago about how important technology was in running a successful café, they probably would have responded: not at all!
But today, we are increasingly seeing small businesses embrace technology to grow and be more relevant to their clients.
Raw data describes the facts and figures that a business processes every day. Over time, every business hoards a certain amount of data and it only becomes information to a business after it has been processed to add context, relevance and purpose.
I've learned a number of valuable marketing lessons over the last few weeks and I thought I'd share three of these with you.
In more than 20 years of writing for and about a wide variety of companies, I’ve noticed something important. The businesses that flourish are the ones that truly understand their customers – who they are and what they want.
As a merchant or a person acquainted with ecommerce, you might have heard such terms as “cross selling” and “upselling”. But if you think these are some sort of sophisticated novelties – they are not. These techniques have been used by many generations of traditional retailers and are still considered to be the keys to profit generation.
Are you a retailer (or retail sales associate) who’s struggling with how to approach shoppers? Worried that you lack the magic touch, or that you’ll come off as an annoying salesperson? Would you rather be awkwardly staring at your store’s point of sale software screen than actually talking to the customer in front of you?
The beginning of a relationship is always the best. You laugh at each other’s jokes, you look forward to every phone call, and you truly enjoy getting to know one another.
This guest blog is by Tim Campbell, the first winner of BBC TV’s The Apprentice and co-founder of the Bright Ideas Trust, a charity that helps people start their own businesses.
What ‘simple things’ can you do to improve sales?
Regardless of what is going on in the economy there are always simple things many businesses can use to improve their sales and profits.
Sometimes making more sales is as simple as talking to more potential customers about what you sell.
You offer a valuable service, a skill set or a must-have product. Whatever your business, your customers obviously turn to you for a reason. And when it comes to sharing a little knowledge, your customers will be ready and waiting to read something from you, in your own voice.
Back in the day, retail pricing was relatively straightforward. Customers would walk into a store, browse products, look at their price tags, and if they like what they see, they would move on to checkout.
When deciding how to price your products, you need to understand how – and where – your business fits into the economy.
In the past, having honest scales were key to doing good business. Today, for many service-based businesses, our scales are our timesheets. Keeping our timesheets honest is not only good for our customers, but necessary to grow your business.
A popular topic these days is how to hire the perfect candidate for your business. Many industries seem to be suffering from a candidate shortage. When you can’t hire a quality candidate with a lot of experience, the focus quickly turns to hiring people straight out of school. So, how do you identify the diamonds in the rough? How can you give them what they need to grow and turn them into the best they can be?
Making your office a little greener is not just a great way to do your bit towards a healthier and more sustainable planet, it can also give your business a point of differentiation, while also helping your bottom line.
Job Management Software is a new market. Anyone using it is ahead of the game. Those that have adopted it name three key reasons for abandoning their old ways. ‘ Needless extra admin’, ‘Scheduling the workforce was painful’ and ‘We have had poor visibility of job progress’ are the top three.
A cloud inventory solution is one of the most important tools for an ecommerce business. Cloud inventory is the core of your operations, providing the infrastructure and technology needed to manage goods. There are many great cloud solutions which integrate with multiple marketplaces, shopping carts, and accounting platforms.
It’s no question that data is a godsend for many retailers. Analytics can help you get to know your business better and can enable you spot trends, identify problems, and plan for the future. Data also empowers you to make more reliable decisions in just about every area of your business, including sales, inventory, staffing, and more.
Congrats! You just finished setting up your online store. You’ve created winning product pages, put up some killer product photos, and you’re ready to start selling to the world.
We live in a social world. As much as some of us hate to admit it, social media plays a significant role in our everyday lives – from news updates to obscure selfies – the world is documented through social feeds.
Ever get that one product in that you just know will sell if people just get a chance to buy it quickly and easily?
One of the marketing e-zines I find particularly helpful is called ‘The Likeable Expert’. It is written by Michael Katz the owner of Blue Penguin Development.
One of the big opportunities for many businesses is the huge ‘hidden market’ for what they offer.
Invoices are a necessary evil. It’s what your agency needs to get paid! As your agency’s financial manager, ownership of this monthly responsibility falls to you.
While this likely isn’t news to your agency, as with any service business, there is a constant struggle to retain and grow long-term client relationships.
With the digital age in full swing, it’s no surprise that your employees’ personal and professional lives are becoming more and more intertwined.
You started your own business to do something you love and make money. But how much should you pay yourself? Too little and you may struggle to survive. Too much and your business might be at risk. So how do you strike the right balance?
Small businesses often start out using Excel – but that’s only doable up until a point. Like every teenager eventually becomes an adult, your business needs to evolve and grow. Find out why the smartest organisations are using online accounting software instead.
Accountants can help out at various stages during the growth of your business. They can handle much more than just your payroll and tax returns. So when should you consider hiring an accountant for your small business?
If you want your business to work smarter and faster, cloud accounting software is a wise investment. Working in the cloud will give you a better overview of your finances, and improve collaboration with your team.
A potential customer has landed on your website, and your home page has so far convinced them enough that they like the vibe of your company. But your site’s job is not done yet. Before they decide if you’re the right business for the job, your customer will click through to your service descriptions to make sure that what you offer fits with what they’re looking for.
Most of us today have very busy lives in our businesses.
So I like marketing tips that I can get quickly and put into action fast.
In the desktop world that we are rapidly leaving behind, updates are infrequent and painful. If there was something you didn’t like or didn’t quite work in your accounting software it could be years before you got a fix for it.
What’s the word customers most use to describe your brand? Don’t do any fancy research or hire any consultants. Just go listen. Listen with an ear to the words they use in the first sentence. Then keep score.
There is no question that an IP strategy should be aligned with business strategy.
But, what needs to be better recognised is that IP issues can actually drive most strategic considerations in an organisation
Do you know who an incredible advocate for hard work was? Mary Poppins.
If there was an option to make things easier for yourselves…would you take it?
Inventory management can be hard for any business to do well. Whether you're in manufacturing or retail, your business can suffer if you have too little stock – or too much. Here's how to get it right.
Busy offices can generate a lot of paperwork. But too much paper can reduce the efficiency of your business – and cost you money. So what steps can you take to cut the amount of paper your business uses?
We understand that SEO can be a bit of a mysterious beast. So we reached out to our friends from Alpha Digital, to share some of their best practice tips to help you make your product descriptions SEO friendly.
Women all over the world are becoming entrepreneurs and building successful businesses. What lessons can they teach the rest of us? Here, seven famous female entrepreneurs share their tips for success.
Human beings are overwhelmingly visual. How could I say that? 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. Why are high-quality photos important for online retail?
There a simple creative thinking system that you might like to use to increase your sales fast. It’s called the 20 idea method.
It’s very rare for consumers to make purchase decisions without doing any research. Save for impulse buys, people generally take their time and consult several sources when they’re trying to decide what to buy and who to buy from.
What is your ‘Unfair Marketing Advantage Strategy’ going to be for the next 12 months?
In other words, what will you change (or do differently) so you get much better business results in the next 12 months with a lot less effort?
Successful agencies are constantly on the hunt to attract and retain top talent through recruiting and networking. But making a hiring decision isn’t easy, and it’s important to hire the right person—the first time around.
Agency-life can be a whirlwind. With client requests, impromptu projects, and ever-looming deadlines, simply retaining your sanity can be tough. But all hope is not lost.
Getting organized is the second most popular New Year’s resolution, according to a study conducted by the University of Scranton. Are you still sticking to yours?
Retail stores have long been collecting basic details (i.e. name and email) on their customers. Now, with the help of some nifty retail cloud solutions, it’s possible to collect so much more.
No matter what products or services they produce, businesses need two essential things to succeed: employees and customers.
I’m sure we all remember using acrostic poems growing up. This week we’ve chosen to discuss the topic of customers in acrostic form!
As an agency working with brands to create engaging marketing and digital content campaigns, it’s important to keep up-to-date with the trends in the market.
Is THIS the year that you are going to concentrate on your inbound marketing and commit to creating a blog that generates results for your business? Great news!
In the race to attract the best staff, and always have a talent pool ready to fill any immediate gaps at short notice, more employers are turning to non-traditional recruitment channels, using social media.
There’s some truth to the saying “You have to spend money to make money.” When you’re running a business, shelling out without seeing an immediate return is part of the territory.
Take a moment to imagine you’ve been given the task of being a mystery shopper for one night. Your job is to go in and assess multiple aspects of a venue: its employees, its food and beverage, the decor, the atmosphere – the works.
Retailers and consumers alike are huge fans of loyalty programs, and for good reason. For merchants, loyalty programs drive repeat spending and encourage customers who buy once to return again and again.
Xero accounting software is designed to revolutionise the way small businesses manage their finances.
The level of employee retention within a business is always a good testament to the management team.
As the economy recovers, employers are beginning to see more employees leaving again. According to the Job Openings and Labor Turnover Survey..